ABOUT PROKRISP
WE MAKE CHIPS
THAT PULL
THEIR WEIGHT.
PROKRISP is a six-person crew from India building the future of snacking: high-protein, baked chips that taste like a cheat day and read like a gym plan.
GO BEYOND20G
PROTEIN / 100G
0
FRYING. EVER.
214
TEST BATCHES
6
HUMANS. ONE CRUNCH.
WHY WE EXIST
THE PROBLEM. THE SOLUTION.
THE PROBLEM
SNACKS MADE YOU
CHOOSE.
Tasty or healthy. Fun or functional. Never both.
- Regular chips: 6g protein, 35g fat, zero purpose.
- Protein bars taste like cardboard and cost like gold.
- "Healthy" snacks are boring, beige and tiny.
- Gen-Z snacks at 2AM. Nothing on the shelf was built for that.
THE SOLUTION
PROKRISP.
BOTH. ALWAYS.
A chip engineered like a supplement and designed like a sneaker drop.
- 20G protein per 100G — real pea protein, real crunch.
- Baked, never fried. Low calories, high fibre. Honest fuel.
- Three flavours that slap: Peri Peri, Italian Herbs, Himalayan Salt.
- Three sizes — ₹20 POCKET, ₹50 MINIS, ₹100 MAXIS for the squad.
THE HUMANS
SIX PEOPLE. ONE CRUNCH.
A tiny team of athletes, food nerds, designers and community kids. Everyone here has eaten more test batches than they’ll admit.
HEERRANJ GUPTA
MANAGING DIRECTOR
Sets the direction. Keeps the crunch honest and the brand bold.
RUDRA SHAH
PARTNERSHIPS & LOGISTICS DIRECTOR
Builds the partnerships and moves every pack from oven to doorstep.
DARSHIL KACHHALA
OPERATIONS & FINANCE DIRECTOR
Runs the day-to-day and makes sure the numbers add up.
TUVIJEET SHARMA
FINANCE & SALES DIRECTOR
Owns the sales pipeline and the balance sheet.
TANISHA VELANI
MANUFACTURING & PRODUCT DIRECTOR
Perfects the recipe, the bake and every pack that leaves the line.
CATALINA VICTORIA
BRAND & MARKETING DIRECTOR
Shapes the look, the voice and the community around PROKRISP.
WHAT WE STAND FOR
LOUD
If it doesn’t crunch, it doesn’t ship.
HONEST
Real macros on the front. Not hidden in 6pt type.
PLAYFUL
Snacking should feel like a level-up, not a chore.
GEN-Z FIRST
Built with gamers, gym rats and students in the room.
SAY HI
TALK TO THE CRUNCH.
HELLO@PROKRISP.IN
Press, retail, collabs, corporate gifting — one inbox, real humans, 24h replies.
@PROKRISP EVERYWHERE
WANT FIRST CRUNCH?